LuMiNx
Starting with a belief, and giving it a world of its own.
I started LuMiNx around a belief I keep coming back to: Reach the Unreachable.
To me it means choosing the questions that seem too far away, and staying with them long enough to find out how close they really are.
I also shape how LuMiNx looks and moves, from its identity to the website itself. I’ve never thought of that as a separate job: the way something looks is part of what it believes.